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 18-19 November 2026

KEEP ZERO SPECIAL AREA: The Ecosystem of Excellence in Construction

SPECIAL AREA KEEP ZERO is Smart Building Levante’s innovative hub that redefines the future of construction in Puglia. It is not merely an exhibition, but a high-profile technical cluster designed to transform regulatory challenges—from the Itaca Protocol to CAMs and the DNSH principle—into concrete development strategies aimed at achieving climate neutrality by 2050.

In this space, technical rigor meets operational efficiency. We bring together the region’s best talent, integrating leading builders with manufacturers of advanced technologies to create a high-performing supply chain capable of meeting the “Zero-Emission” standards demanded by the modern market.

 

TOPICS FOR DISCUSSION: FROM CONSTRAINT TO OPPORTUNITY

At the heart of the Special Area Keep Zero ecosystem, the technical discussions and exhibition revolve around the fundamental pillars of modern construction. No longer just acronyms, but market tools:

  • ITACA Puglia Protocol: The beating heart of the area. The technical-scientific tool that transforms the abstract concept of “sustainability” into a concrete, comparable, and certified numerical value.
  • DNSH (Do No Significant Harm) Principle: The analysis of criteria to ensure that every project does not cause significant harm to the environment, a parameter now essential for accessing public funding and PNRR funds.
  • CAM (Minimum Environmental Criteria): The integration of environmental requirements into projects, for a supply chain capable of responding with excellence to the demands of the Public Administration and sophisticated clients.
  • BIM (Building Information Modeling): Digitalization as a common language. The use of BIM for building lifecycle management, ensuring precision, resource savings, and full traceability of performance.

Key Players
• Construction companies
• Design firms
• New building materials
• Design software
• Windows and doors

CONSTRUCTION BEST PRACTICES:
EXCELLENCE ON THE CONSTRUCTION SITE

In this section, the Forum explores the construction sites and processes that make a building “Keep Zero.” The best practices presented focus on reducing the carbon footprint and improving operational efficiency:

INNOVATIVE AND RENEWABLE SYSTEMS AND MATERIALS

The selection of raw materials is the starting point for every “Zero Emission” project. Within the Keep Zero Special Area, we highlight:

  • Dry Construction Systems and Prefabrication: Reduced construction time, minimized water waste, and simplified end-of-life management of materials (deconstruction vs. demolition).
  • Bio-based and Natural Materials: Hemp, cork, wood fiber, and compressed straw; renewable solutions with high thermal inertia and low environmental impact (Carbon Neutral).
  • Recycled-Certified Composites: Materials containing high percentages of recycled content, precisely meeting the thresholds required by CAM and improving scores in the Itaca Protocol.

MAIN PARTNER